Communication Design students were confronted with the creation of a logo and packaging for the “Blusky” energy drink.
Istituto Modartech structures and proposes a complete, varied and always updated didactic program.
Alongside the theoretical lessons, Modartech students expand their knowledge through laboratory lessons based on the most innovative technologies to guarantee complete training in line with the real and concrete requests of businesses and the world of work.
With this in mind, during the academic year, specific workshops, exercises and educational projects are organized.
One of these is the “BluSky Project” educational project launched as part of the Communication Course.
The students were confronted with the creation of a logo and a packaging for a “Blusky” energy drink.
Each student presented a moodboard for identifying the predominant colors and visual graphics, a brand guide of the product brand, an icon as a graphic element to be printed on the cap of the container; a creative project that has not neglected the presentation related to the visual of hypothetical competitors.
A working method, that of the Modartech Institute, which allows the practical application of the specialized technical skills acquired within the course, highlighting the innumerable facets of the students’ style and inspiration.
The technical ability, the knowledge of professional software combined with creativity and originality are aspects that must be cultivated in view of a future career in the world of communication.