Visual, values and trends of the new advertising campaign for 2020 with a high creative impact.
Istituto Modartech never stops reinventing itself and amaze.
The institute launches a new advertising campaign for 2020: “Facoltà di Creare”.
A visual storytelling that involves the reader and tells the values of the Institute, the macro trends of fashion and our contemporaneity: Heritage, Sustainability, Responsibility, Craftsmanship, Innovation, Diversity and Inclusion.
A claim, which immediately attracts and projects into the future of a profession: this is Modartech’s promise, to tell its own vision of the future.
The visual is a perfect mix of creativity, passion and professionalism and
narrates all the disciplines of Istituto Modartech. The image involves and tells the brand values.
The graphic concept has been designed to work with Fashion Design projects, reinforced by geometric elements that are transformed into a color code for communication, giving depth to the image through the addition of graphic concepts.
The new 2020 communication campaign will be used for institutional communication and to mark appointments for future students, from Open Day to the scholarship program.