Fashion Communication – December 3rd

Paola Cacianti, Journalist, author, consultant, creator of formats such as "Top-tutto quanto fa tendenza" aired on Rai 1.

Paola Cacianti, Journalist, author, consultant, creator of formats such as “Top-tutto quanto fa tendenza” aired on Rai 1


Fashion and Communication, two increasingly interconnected worlds that today face challenges and changes.

The meeting will present the theme of Fashion Communication.
The workshop, which aims to present this situation within the logic of the modern market, is divided into a first part that will analyze the Macrotrend of fashion and in particular of Luxury with the new indispensable Protagonism of the Final Consumer which – on the basis of analysis very recent is always younger. Particular attention will be paid to the criteria relating to social, environmental and ethical impacts both from the creative and communication point of view of the future

The second part will focus on Made in Italy and on the importance of Heritage in a new intergenerational dialogue. Up to the point of analyzing a new circularity of communication dictated by the irreversible crisis of some of the traditional means of mass communication and the emergence of new forms of communication.

Participation is free, subject to registration at orientamento@modartech.com


3 december 2018
at 14.00 – 17.00
Speaker: PAOLA CACIANTI

RAI journalist since 1991 as a special correspondent for culture, fashion and design at the most important publication TG1.
He followed the evolution of fashion all over the world from Beijing to Shanghai, New York, Tokyo, London, Paris, Milan with a particular focus on made in Italy.
Teacher of history and communication of fashion in prestigious institutions, collaborator of the Leonardo award on the excellence of made in Italy, communication manager and jury president of various awards in Italy and abroad (China) dedicated to young designers.
Currently author, consultant, creator of formats such as “Top-tutto quanto fa tendenza” broadcast on Rai’s network 1 continues to focus on fashion, design, culture and current affairs.

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