Fashion Photography – April 24th

Paolo Belletti, Photographer who collaborated with brand such as Femme, Vogue, Nike, Gattinoni, Piaggio, Ddn and others.

Paolo Belletti, Photographer who collaborated with brand such as Femme, Vogue, Nike, Gattinoni, Piaggio, Ddn and others

Fashion and photography are two closely related worlds that influenced each other during the 1900s and were able to create ideas aimed at the construction of collective imaginary.

Two realities that are still evolving, capable of changing and adapting to changes in the society of our time.

The meeting, testimony of the Communication Design course, will present the theme of fashion photography starting from its history and evolution over the course of 900 until today, with a focus on fashion photographers who made the history.
The workflow of a photo shoot, the technical management of the images and the function and transmission of the image in the field of fashion and advertising will be studied in depth.

The workshop, which aims to present this situation within modern market logics, is divided into a first theoretical part on the history of fashion photography and on the types of market existing in reference to fashion images in relation to companies and magazines .

The second part will be carried out with a mainly practical approach, to develop a mini project that will put the theoretical parameters learned into the field, with the aim of knowing how to manage in a coordinated and coherent way a production of a fashion service starting from a pre-established budget.

Participation is free, subject to registration at orientamento@modartech.com


24 April 2018
at 14.00 – 18.00

Speaker: Paolo Belletti
Basic photographer in Milan. Graduated in marketing and communication at the Catholic University of Milan, he then studied at the Italian Institute of Photography (IIF) in Milan and at the ICP in New York. Belletti has published and collaborated with various companies and publications including: Io Donna del Corriere, Living del Corriere, Domus, Femme, Vogue, Nike, Gattinoni, Piaggio, Ddn and others.