Let’s find out together the centrality of communication with the Press Office Head of Maison Gattinoni.
In today’s society, communication is one of the fundamental elements and more and more fashion companies develop methods and tools to communicate their philosophy and brand image through well-kept and well-organized campaigns.
Let’s find out the centrality of communication with three questions to Edoardo de’ Giorgio, Head of Maison Gattinoni Press Office. Edoardo De Giorgio will be one of the testimonials of the Communication Design Course, three-year undergraduate course in the communication area.
1. How has the way of communicating fashion changed and how is it changing?
Today the communicator must always be vigilant, almost as if he were the guardian of the contemporary. But beware a look at the past is a must.
2. We are increasingly influenced by the Net, by fashion bloggers, by youtubers: how does a press office of a fashion maison place itself towards this universe?
The Net and its entire universe parallel to the real one, is now with us and in us. A press office of a fashion house must now live suspended between two worlds: the real one and the virtual one which, however, meet inexorably.
3. Is communicating fashion easier, thanks to new technologies, or has it become more complex?
Communicating has never been easy and never will be. Maybe today it is faster thanks to technology. With a simple click a news can travel around the world.