Istituto Modartech at Pitti Immagine Uomo 97 with the capsule collection for Peuterey

Istituto Modartech at Pitti Immagine Uomo 97 with the capsule collection for Peuterey

Istituto Modartech and Lectra present the first capsule collection for Peuterey on Wednesday 8 January in a networking breakfast at The Student Hotel in Florence

The iconic brand of Peuterey reinterpreted between creativity and technology by the students of Istituto Modartech, will be the protagonist of a networking breakfast entitled Talent LAB, scheduled for Wednesday 8 January from 8:30 AM to 10:30 AM at The Student Hotel in Florence on the occasion of Pitti Immagine Uomo 97, the international event where new fashion and lifestyle trends start.

The collaboration has combined stylistic research, design and modeling for the creation of a collection that involved the students of the Fashion Design Course and CAD Apparel Pattern Making Course, the staff of Peuterey and Lectra.

The project started with a brief with the company to reinterpret the outerwear in an innovative key: the mood boards, the illustrations and the technical figures created thanks to the Lectra Kaledo® software and the models with the Modaris® software, were evaluated by Peuterey and the finalist projects were made in house by the company.

The contest involved the students of the course in Communication Design Course, to design some online and offline promotion campaigns for the capsule collection.

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