Plastic clothes, gas masks, references to street art and a post-apocalyptic world that rises from the ashes of consumerism, with lightness and irony: the Modartech Fashion Show 2017 was staged on Wednesday June 7th at the Museo Piaggio in Pontedera, the end-of-year event during which the creations of the young talents of the high school specialize on the catwalk in front of sector journalists, head hunters of large brands and local companies, representatives of the institutions.
“Young people are the fuel of the fashion system – said Guillermo Mariotto, designer and famous juror of Ballando con le Stelle, sitting in the stalls together with the President of the maison Gattinoni Stefano Dominella – it’s only thanks to their eyes if we can see things with a new look“.
Very large turnout at the event, attended by over 600 people, which began in the afternoon with a photo shooting session inside and outside the Museum, the ideal post-industrial setting to host the creations of Modartech students.
Sustainable Vision is in fact the theme and the guiding thread that has guided the students in the realization of the projects. So the sweatshirt is woven in hemp and organic cotton, in the project developed by the students of the 2nd year of the course in fashion design in collaboration with the course of web & graphic design, while the backpack, the bucket bag and the clutch bag are made with disused sails from non-recolored or over-dyed boats so as to have no environmental impact, completed by raw ropes, shoulder straps and leftover production hooks.
In the wake of the historic MET exhibition in New York, dedicated this year to the revolutionary designer of Comme des Garçons Rei Kawakubo, the students of the course in fashion technology have thought of their personal tribute, creating a line with a high scenographic impact: the clothes are visionary architectures made with sustainable fabrics, such as cotton, nettle, hemp, organic bamboo and from zero-kilometer suppliers, in neutral and black colors, so as to enhance their shapes.
Starting from the concept of the 7R (Rethink, Reinvent, Reduce, Reuse, Repair, Recover, Recycle), the students of the 3rd year of the course in fashion design and planning and of the fashion design job master course they have created their own collection, complete with accessories such as shoes, bags, jewelry and gadgets, interpreting the theme of the circular economy. The students concentrated on particular fabrics, materials and professional skills: the expression of manual skills and the territory was thus enhanced by handmade stitching, vegetable tanned leather garments, organic fabrics, second-hand materials and production waste which are normally sent to landfills, revised in a fashion way. The students of the “Fare Moda” project, specialized figures in the production of clothing in fabric and leather, also collaborated in the creation of some leather garments.
Focus also on the static installation of clothes created by the CAD Apparel Pattern Making course. The classic cotton poplin shirt is reinterpreted, enhancing the construction of the garment: ruffles, sculpture sleeves, tie inserts, origami processing make each garment a work of contemporary art.
Some important partnerships with local companies are fundamental for the realization of the projects, which have provided raw materials and inexhaustible sources of inspiration. Waste Recycling has made available to students of the course in fashion design plastic packaging, computer parts, non-woven fabric, rags, pieces of wood, leather recovered from dies, non-salable production scraps, but also old glasses, wallpaper, newspapers and light bulbs, transformed into all different clothes and accessories and with a strong personality, in line with the SCART project developed by the company. Thanks to Esanastri, students have learned about the potential and techniques of printing with water-based inks, capable of reducing the environmental footprint of the production process. Confirming a long-lasting collaboration relationship with local companies, who contribute not only as raw material suppliers, but participate personally in the student training process.
The collaboration with Fondazione Piaggio was also important, which hosted the shooting in the new wing of the Museum, which will soon host the expansion of the collections with Ape, Gilera and other iconic pieces. On set also some super technological Wi-bike electric bikes Piaggio and Vespa Red.
“This year too Modartech through the creativity of its students – declares Alessandro Bertini, Director of the Institute – sends a strong message in line with the latest trends which are not just about fashion, but about the entire production system. We try to anticipate market trends, through the formation of new professional profiles oriented to innovative issues such as sustainability and the circular economy, also with the aim of involving companies by putting them in contact with young professionals “.
“There is no innovation without sustainability – adds Alessandra Carta, Creative Director Modartech – it has been a current topic for years, but we will never stop talking about it. It is useless to put new products on the market: new products must be smart. And it is good that the students immediately deal with the choice of sustainable materials and production strategies to waste as little as possible, as they did in this project, and take responsibility for being designers and social innovators”.
The courses of the Institute involved are: Fashion Design Course, Fashion Technology, CAD Apparel Pattern Making, Web & Graphic Design, Fashion Design Job Master.
The Fashion Show is organized by Istituto Modartech in collaboration with Municipality of Pontedera and Fondazione Piaggio, with the sponsorship of the Camera Nazionale della Moda Italiana, in collaboration with Scart, Waste Recycling, Ecofor, Esanastri, Polo Ambientale.
Among the technical partners: Pelletterie Toscane, Confezione Remy, GIT, Industrie Pellami, Sardelli Rinaldo Modelleria, Italtessil, Euromaglia, Eurostick, Lamintess, Ditta Giovanni Lanfranchi, Maeko, Tessilbiella, TEB Tessile Ecologico Biologico, Elevent, MB Vision, Circolo Fotografico L’Occhio Sensibile, Renè Olivier Production, Valdera Video.