Modartech Meeting

A round of meetings with experts in fashion and digital culture.

Series of seminars with experts, professionals, teachers, celebrities from the world of Fashion, Communication, Research and Innovation to explore the ways of creativity, learn about the latest industry trends, the impact of new technologies, discussing about more topics current with ideas, visions, projects, experiences. Exclusive opportunity to meet and debate for the professional world and the students, to read the present and the future, with a constantly updated training, with testimonials from industry players.

The Modartech Institute meetings are free and dedicated to professionals, companies, journalists, students and all those interested in researching topics related to Fashion and Communication world. These workshops are unique and valuable opportunities to learn, through the qualified and prestigious testimonials, current professional scenarios, economic and lifestyle.

Meetings Program

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May 21st 2019 - Organization and development of a fashion brand

How do you create a global fashion brand? What are the professionals involved?
From the conception to the realization, from the vision to the definition of the brand strategy and its identification to reach the organization of retail and market launch.
A testimony from a direct market player, analyzing specific case histories: True Religion Brand Jeans, Guess Europe, Liu Jo.

Tuesday 21st May 2019
Time: 14.00 – 17.00
Where: ISTITUTO MODARTECH, Viale Rinaldo Piaggio, 7 – Pontedera

Speaker: Raffaele Scalese – Consultant Business Development.

Solid expertise in the management and organization of retail and a rich experience in global fashion brands. From 2001 to 2005 he held the position of CFO at Guess Europe, with the task of developing the distribution network and coordinating the production, logistics and foreign sales offices, then dealing with the development and rationalization of the brand’s retail structure since 2008.

The experience at Liu Jo is also significant, forming and consolidating the internal retail structure, both nationally and internationally. From 2011 to 2015 General Manager EMEA of True Religion Apparel. He is currently engaged in the international development of the Il Bisonte brand.

Participation is free upon registration

For more information:, +39 0587 58458

April 16th 2019 - The Art of Art Direction

In the era of permanent innovation, the intersection between art and creativity, culture and communication, experiences and technology, is tracing a wide range of innovations that will characterize the future, and in part already outline the present. In this scenario materialize hybrid modes of relationship with the public to think about, with approaches where being concrete with the imagination is the challenge.

Tuesday 16th April 2019
Time: 14.00 – 17.00
Where: ISTITUTO MODARTECH, Viale Rinaldo Piaggio, 7 – Pontedera

Speaker: Felice Limosani – Multidisciplinary creative and new media artist.

His work ranges from artistic installations to the construction of immersive environments to the curating of experiential exhibitions. He started professionally as a DJ and music producer and founded – SKYBAR wireless lifestyle support – creating the first APPs for Nokia (2001).

Innovation director of Luisaviaroma (2003-2014), was responsible for the e-commerce platform, and designed an innovative communication concept. He has created unique pieces of fine art and artistic installations commissioned by international brands.

The essay “Italo Globali” published by Lupetti (2014), included him among the main Italian innovators recognized internationally.

Participation is free upon registration

For more information:, +39 0587 58458

April 15th 2019 - Color analysis

Those who work in the world of design, fashion and graphics must fully understand this powerful tool. And color analysis cannot ignore Pantone colors, a universal language of international codification. It is important to analyze the intrinsic value of colors, their psychological component, where emotional perception and identification are essential elements in the choice of one proposal over another.

Monday 15 April
Shedule: 14:00 – 16:00
Where: ISTITUTO MODARTECH, Viale Rinaldo Piaggio, 7 – Pontedera

Speaker: Fashionroom in collaboration with Pantone.
Fashionroom is a meeting place between art, fashion and industry.
Where creative people, professionals of Fashion and Design can find all the tools to support the research and development of new collections; runway magazines, trendbooks, graphic books and the whole range of PANTONE products. 

Participation is free upon registration

For more information:, +39 0587 58458

April 5th 2019 - The role of the stylist in the magazines

Focus on the fashion stylist profession, with the aim of learning more about the work of this professional who works closely with stylists, editors and celebrities to enhance and exalt the garments of a fashion collection. His role in the publishing field will be analyzed in particular, as well as in different contexts such as fashion shows, advertising campaigns or promotional events.

Friday 5th April 2019
Time: 14:00 – 17:00
Where: ISTITUTO MODARTECH, Viale Rinaldo Piaggio, 7 – Pontedera

Speaker: Valentina Ilardi – Editor In Chief at GREY Magazine.

Born and raised in Rome, she studied Fashion Styling, Fashion Forecasting, Art Direction and Millinery Design at the Central Saint Martins College of Art and Design in London and Digital Design at IED in Rome where she later taught and coordinated courses in the departments of Fashion and Photography.

After collaborating with magazines such as Vogue, Vanity Fair, Glamor and Surface, she founded his own magazine, GRAY in 2009.

She has worked as Creative Director of print and video campaigns for clients such as Mercedes-Benz, Baccarat and Pitti Immagine. For GRAY – distributed in 32 countries around the world – she has directed special projects commissioned by clients such as Fendi, Chanel, Ralph Lauren, Hermès and Bottega Veneta. During the fashion weeks in New York and Milan and Rome she contributed as Stylist and Show Director for fashion shows and collections of different brands.

Participation is free upon registration

For more information:, +39 0587 58458

March 27th 2019 - Journalistic Communication

A meeting to deepen the theme of emerging fashion trends (culture, lifestyle, macro trend) through focus on the journalistic language tv, analysis of the Prêt-à-Porter fashion shows from Milan to Paris. A practical exercise will follow on reading and interpreting the trends of taste, aesthetics and values ​​of our time.

March 27th, 2019
Shedule: 14.00 – 17.00
Where: ISTITUTO MODARTECH, Viale Rinaldo Piaggio, 7 – Pontedera

Speaker: Franco Fatone – RAI Journalist sent for fashion and costume on TG2 – TG2 Costume and society – TG2 Stories.

Participation is free upon registration

For more information:, +39 0587 58458

March 14th 2019 - Fashion Photography

“Observe where others can only see […] There is a moment when all the elements that move are in balance […] It is an illusion that the pictures are done with the camera … they are done with the eyes, with the heart, with the head “.
Henri Cartier-Bresson
What does it mean to photograph?
Photographing means writing with light.
Like any form of writing, photography also has its own grammatical rules, which one must know.

The meeting aims to provide a brief introduction to the basic elements of photographic knowledge by examining the light and the different types of light, the exposure and the optics used for different types of shooting in fashion.

The workshop will focus on “Fashion Photography”: how to organize a photographic set in a studio or location and also outside, the relationship between photographer – Art-director and the various figures on the set.
The different types of fashion photos will be analyzed: editorial, commercial and reportage.
Deepening of the photographic language.

March 14, 2019
Shedule: 14.00 – 17.00
Where: ISTITUTO MODARTECH, Viale Rinaldo Piaggio, 7 – Pontedera

Speaker: Gianmarco De Pascalis – Fashion Photographer.
He lives and works between Rome and Milan. He has scientific and linguistic training, but immediately develops a passion for photography. He travels and works all over Europe collaborating with: Maison Gattinoni, Mercedes-Benz, Wella, BVLGARI, “The Dedica Anthology” hotel and RAI.

His shots are published in major magazines such as “Vogue”, “Elle” and “Vanity Fair”.

Participation is free upon registration

For more information:, +39 0587 58458

March 9th 2019 - Preview on Future Trends for Raw Materials

Analysis of future trends related to raw materials, in particular for clothing and footwear leathers. Focus on trends emerged from Linea Pelle, the most important international exhibition dedicated to leather, accessories, components, synthetics, fabrics and models for footwear, leather goods, clothing and furniture.

March 9, 2019
Shedule: 11.00 – 13.00

Speaker: Michele Guidi – Showmates.
Showmates provides as a platform different activities for professionals and companies working in the footwear and leather industry. It represents an innovative way of thinking about the supply chain with the aim of making it easier and faster to share and collect information among all the actors involved in the development process of a collection.

Participation is free upon registration

For more information:, +39 0587 58458

February 23rd 2019 - Design 4.0 for an innovative user experience

Bright Festival is the first event in Florence dedicated to Digital Art, Lighting design Electronic music

Istituto Modartech offers a free workshop, in collaboration with Wacom – Strategie CAD – Lumiscaphe

Real objects next to virtual content, digital content that interact with products and immersive visualization solutions.

Starting from a realistic model, focus on digital illustration, interactive and intuitive technologies that allow to extract vector drawings and transform any CAD model into a real-time rendering, incredibly realistic, shared and usable through different communication devices in common use.

An approach that reduces the time needed to perfect the product design and communication cycle at all levels.

A unique opportunity to learn about configurators, digital mockups, 3D rendering and discover the areas of application. From design, to development and production, to marketing and sales.

In the final part of the workshop it will be possible for the participants to use the presented technologies.

Participation is free upon registration to Bright Festival Site

February 23, 2019
Shedule: 14.00 – 16.00
Bright Festival Florence
THE STUDENT HOTEL – Viale Spartaco Lavagnini, 70, Firenze


Deborah BellucciFashion Designer and Illustrator of trendbooks, Istituto Modartech teacher.

Studies and professional experiences lead her to a specialization in Fashion Design of accessories and footwear, particularly in the illustration. Multiple collaborations with stylistic studios and magazines such as Shoes Trend Book by Veronica Solivellas to date among the best international notebooks on trends and design proposals for creations of shoes and accessories.

Marco CasaliCEO Strategie Cad, partner Istituto Modartech

Dedication, passion for innovation and over 25 years of experience in the footwear, leather goods, furniture, clothing and industry sectors lead Marco Casali to establish CAD Strategies in 2011, evolving the concept of creation, design and production, thus allowing companies to project themselves towards a new dimension, in step with the countless changes that the fashion market imposes. Partner of the Modartech Institute with which he collaborates to bring high technological and innovative solutions in the field of training activities with a workshop and experiential approach.

January 30th 2019 - TRENDS, ESTHETIC, MESSAGES - a fashion shows & events reading

The meeting aims to highlight the theme of emerging trends (cultural, lifestyle, macro trend) by analyzing events, trade fairs and fashion shows. Such as the trends of taste/esthetic/values/key words of our times and how to read them and to interpret them with the aim o being a designer or an innovative communicator.
From the direct testimonial of a RAI journalist, we will focus on the biginning of 2019 events: from Pitti Uomo to Milano Moda Uomo even to take a look at Paris Haute Couture parades.

Participation is free upon registration to

January 30th 2019
from 14.30 to 17.00
RAI journalist sent for fashion and costume on TG2 – TG2 Costume and society – TG2 Stories


Fashion and Communication, two closely interconnected worlds that nowadays face challenges and changes.

The December 3rd meeting will present the theme of Fashion Communication.

The first part of the seminar will analyze fashion trends particularly in the world of luxury. Special focus on social, environmental and etichal impacts both from the creative and communication point of view.

The second part will focus on Made in Italy and the importance of Heritage. The workshop will analyze new forms of communication in a time of traditional mass media crisis.

Participation is free for limited numeber of reservations.
Register sending an email to

3 December 2018
2.00 – 5.00 pm

Rai Journalist since 1991 as a special correspondent of culture, fashion and design at the most important TG1 magazine. She has followed the evolution of fashion all over the world from Beijing to Shanghai, New York, Tokyo, London, Paris, Milan with particular attention to Made in Italy.
Teacher of fashion history and communication in prestigious institutions, collaborator of the Leonardo award on the excellence of Made in Italy, communication manager and president of the jury of various awards in Italy and abroad (China) dedicated to young designers.
Author of format as “Top-all-trendy” broadcast on the Rai network .


Pictures capture ideas, visions, the zeitgeist and lifestyles.

Creativity and art, design capabilities and aesthetic sensibility are applied in fashion photography, which is an important instrument of visual communication.

The workshop, organized by Modartech Institute during Fashion Graduate Italia aims in introducing the history of fashion photography showing campaigns and pictures of the most famous photographers, and then delve into the different types of fashion images (publishing, lookbook and campaign, fashion shows and events). Particular attention will be given to the process of photo shooting and on how to build a portfolio.

For further information: Fashion Graduate Italia

10-12 am
Fashion Graduate Italia
Base – Milan

Speaker: Sara Mautone, Fashion Photographer and Art Director – Istituto Modartech teacher.


Fashion Illustration is a form of communication that adopts an immediate, very expressive and efficient language, transforming ideas into design.

The workshop, organized by Modartech Institute during Fashion Graduate Italia, deepens the digital illustration adopted in the creative and productive process of fashion accessories: starting from a realistic model, the illustration on the digital tablet of shoes and bags will permit to obtain a vectorial drawing, using the main techniques and working on shapes, textures and proportions. Setting the work in function of one’s own style and of the product we want to obtain.

The last part of the workshop gives the participants the possibility to make their own design attempts on Wacom graphic tablets.

Fort further information: Fashion Graduate Italia

10-12 am
Fashion Graduate Italia
Base – Milan

Speaker: Deborah Bellucci, Fashion Designer and Illustrator of trend book – Istituto Modartech teacher.
In collaboration with Wacom.


Fashion and photography are closely connected worlds that in the course of the 20th century have influenced each other.

The April 24th meeting will present the theme of Fashion Photography starting from its history and evolution with a focus on famous fashion photographers. It will analyze the workflow of a shooting, the technical management of images and the function of mages in fashion and advertising.

The seminar is developed in a first theoretical part on the history of fashion photography and fashion images markets.

The second part of the meeting will be carried out with predominantly practical approach to develop a project, with a coordinated approach, of a fashion service.

Participation is free for limited number of reservations.

APRIL 24TH 2018
2.00 – 6.00 pm

Speaker: Paolo Belletti
Photographer in Milan. He graduated in marketing and communication at the Catholic University of Milan and then studied at the Italian Institute of Photography (IIF) in Milan and at the ICP in New York. Belletti has published and collaborated with several companies and magazines including: Io Donna del Corriere, Living del Corriere, Domus, Femme, Vogue, Nike, Gattinoni, Piaggio, Ddn and others.

February 23rd - FASHION SHOW

From the last decades of the nineteenth century fashion show has became the most useful methods designers have to present their design concepts to an audience.

Over time, Runway shows became spectacular shows, a distillation of a designer’s extraordinary vision.
The meeting of February 23rd will present the theme of Fashion Show from different point of view.

The seminar will deal with the following issues: fashion show, organization, strategy, calendar, fashion system, communication.

2.00 pm to 5.00 pm
Speaker: Edoardo de Giorgio, Gattinoni Chief Press Officer.

He mantains relation with institutions, celebrities, national and international press, national and international events, exhibitions and advertising.

Seminar is open. Please register sending an email to

April 28th - HOW TO USE LINKEDIN - To be successful and kick-start your career

To be successful and kick-start your career creating a relevant network of contacts and developing new opportunities.
LinkedIn is the largest professional network in the world with over 467 million members in 200 countries.

The social network’s goal is connecting professionals to increase their success. A network that allows the access to people, jobs, news, updates and information related to the professional world.
In the world more and more companies and headhunters use professional social network to select candidates for a jobs.
So everyone must be present, connected, and active: in short, knowing how to properly use this tool.

The seminar of April 28th will explore the potential of LinkedIn with the aim of entering the job market and realize own professional dreams.

At the end of the meeting we will be able to: build an effective LinkedIn profile, create a network of relevant contacts, and create work opportunities.

APRIL 28th
4.00 pm – 6.00 pm

Speaker: Francesco Costanzo, Sr. Customer Success Manager, LinkedIn Talent Solutions

Francesco Costanzo is enthusiastic, curios, passionate, in love with life and how it can surprise you in anymoment. He cares about his clients and he does whatever it’s in his possibilities to make them happy and successfull. He has strong values in life and so in business; he is a team player and he values feedback and other’s opinion. He smiles, always. he actually loves having fun. He also loves long term plans and strong visions and he enjoys having a positive inpact on people around him.

Seminar is open. Please register sending an email to

April 11st - THE COLOR

The color: a series of infinite shades, warm and cool tones that create an idea, a creative project.
People working in the world of design, fashion and graphic should be familiar with this powerful tool. Color analysys can’t ignore Pantone Colors, a worldwide standard language for color communication.

The meeting of April 11th will present the theme of the Color.

The seminar will deal with the following issues:

  • Color Analysis, how it affects our lives
  • Categories of industries that use the color professionally
  • The use of Color to built a winning strategy of sale. The relationship between color and the consumer
  • Pantone LLC
  • Analysis of Pantone products to control color from design to production
  • Why using Pantone means saving time and money?
  • Pantone and future – the color goes digital

2.00 pm – 4.00 pm

Speaker: Fashionroom in collaboration with Pantone

Fashionroom is a meeting place between art, fashion and industry. Where creative people, professionals of Fashion and Design can find all the tools to support the research and development of new collections; runway magazines, trendbooks, graphic books and the whole range of PANTONE products. 

Seminar is open. Please register sending an email to


Among fashion jobs, Fashion Stylist is definitely one of the most interesting.
The meeting of March 28th will present the theme of Fashion Styling with the aim to provide a general understanding of the work of fashion stylist, professional who works alongside designers, editors and celebrities to enhance a collection during fashion show, advertising campaign or promotional event.

The seminar will deal with the following issues: the role of the stylist, the most influential stylist in the world of fashion, styling in commercial and editorial field, editorial photography (story telling, wardrobe, editing and composition).

2.00 pm to 4.00 pm
Speaker: Alessia Caliendo, Stylist, Art Director, Editor & Consultant for Fashion

Alessia Caliendo is a Stylist, Art Director, Editor & Consultant for Fashion. She currently lives in Milan. She studied in Italy and has further enriched her professional background with a specialist training at Central Saint Martins in London.
Some of her clients: L’Oreal, Samsung, Bugatti, Ferrero, Woolrich, Playstation, Sony Music, Mediaset, Fox Life, X Factor, Vogue, Elle, Cosmopolitan, Paul & Shark, La Biennale di Venezia.

Seminar is open. Please register sending an email to


There are many ways of making fashion: through a sketch, crafting a dress or an accessory, even just with a picture.

The meeting will present the theme of Fashion Photography with the aim to provide a general understanding of the work of fashion photographer on a professional level with a focus on the artistic-editorial aspects, analyzing the process that starts from the research stage through to construction the shooting.

The seminar is developed in a first theoretical part that addresses the following issues: work teams, creating a mood, choice of the set, art direction, editing, photo editing. The second part of the meeting will be carried out with predominantly practical approach, with shooting exercise and by creating a small set, with the support of a professional model.

From 9.00 am to 1.00 pm
Speaker: Sara Mautone, Fashion photographer and Art Director

Always passionate about photography and portrait, during the historical-artistic studies, she started working for the store Luisa Via Roma, starting her professional career in the fashion world. She collaborates with the collective “I scream factory” in London, leading her photographs at the Victoria and Albert Museum (2010), Hoxton gallery (2014) and Habitat Platform Gallery (2015). She publishes on magazines like Cosmopolitan, L’Officiel and Harper’s Bazaar, continuing to combine the artistic research with commercial and artistic work. In June 2016 her first personal show at the Etra gallery in Florence curated by Francesca Sacchi Tommasi. She currently lives and works between Milan and Paris.

Seminar is open. Please register sending an email to


Sustainability is a growing design trend in Fashion System; the goal of which is to create a system which can be supported in terms of human impact on the environment and social responsibility.

Many  prestigious brands developed initiatives and projects that are accelerating the fashion industry’s migration to a cyclic, renewable and sustainable economy. To promote the formation of supply chains designed to increase the rate of recycling, reuse and regeneration of raw materials. With growth based on efficiency and saving. And a change of mindset that leads to thinking of sustainability as an extension of the concept of product quality, an element to be assessed in an informed purchase decision.

The meeting on friday January 20th will present the theme of Sustainable Fashion. The approach based on of the “Rs”, leading to rethink the resources used in a product, to review the packaging, to design products that last longer or reinterpret those that arrived at the end of life. As well as approaches based on innovation, technology and experimentation that lead to the creation of new materials, new techniques for recycling, new uses of resources.  Special focus on best practices in the fashion world.

Innovating, stimulating and reinventing the fashion industry with a view to sustainability.

January 20th
9.00 am to 11.00 am
Speaker: Alessandra Carta, Creative Director e Fashion Consultant

Alessandra Carta, Fashion Designer and creative consultant for luxury fashion companies and multinationals, such as the Max Mara, L’Orèal and BulgariCreative Director at Istituto Modartech. Performs Trend Analyst and research activities into strategies and innovative, sustainable materials.

Seminar is open. Please register sending an email to

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