Stylistic reinterpretations and graphic creations of the t-shirts inspired by the Modartech brand of the talents of the Communication Design course.
Istituto Modartech is a school that combines research, projects and craftsmanship, but also represents innovation, creativity, art, fashion and communication.
Making visually all these values that Modartech communicates to its students every day in t-shirt format was the challenge launched to the creative talents of the Communication Design Course.
T-Shirt Project is an educational project that links fashion and communication with a double thread through the application of branding codes, style, color study and communication.
The project starts from the analysis of the main values of Modartech, then moves on to the study of the brand and the official logo of the Institute revisited in a creative key to give it a new and personal visual identity.
The second part of the project gave space to inspirations, suggestions and moodboards giving voice to the first concept proposals. On the table of the Communication Design laboratories sketches, sketches and digital graphic proposals in which the Modartech logo is rethought and redesigned with new colors, textures and effects.
Once the definitive logos were selected, they were applied to graphic mock-ups in t-shirt format and to institutional merchandising with an unmistakable style.
A real study of the logo, rebranding and style that has seen the fashion area interact with the communication area once again, creating a personalized brand.