The Color – April 11th

Fashionroom, bookshop specializing in fashion and design, in collaboration with Pantone, global authority for communication and color inspiration since 1963.

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Fashionroom, bookshop specializing in fashion and design, in collaboration with Pantone, global authority for communication and color inspiration since 1963.

Color: a series of infinite shades, warm and cold tones that combine to create an idea, a creativity, a project.
Those who work in the world of design, fashion and graphics must fully understand this powerful tool. And color analysis cannot ignore Pantone colors, a universal language of international codification.

It is important to analyze the intrinsic value of colors, their psychological component, where emotional perception and identification are essential elements in the choice of one proposal over another. Influencing consumer buying behavior in order to convey feelings and emotions, becoming the direct creators in choosing a product. Suffice it to say that 93% of people believe that the visual appearance of a product is decisive and in the purchase decision color influences choice in 85% of cases.

The seminar will address the following topics:

  • Color analysis, how it affects our life
  • Categories of industries that professionally use color
  • Importance of color for the creation of a winning product for sale. Relationship between color and consumer
  • Who is Pantone LLC
  • Analysis of Pantone products for color control from design to production
  • Why do Pantone users save time and money?
  • Pantone and future – color becomes digital

11 April 2017
Hours: 14.00-16.00
Speaker: Fashionroom in collaboration with Pantone

Fashionroom is a meeting place between art, fashion and industry.
Where the creative and fashion and design professionals can find all the tools to support the research work Trends and development of new collections; fashion magazines, color charts, trend books, graphic and inspirational books, as well as the full range of PANTONE products
.

The meeting is free, with limited seats.
To participate send an email to: orientamento@modartech.com

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