Brand identity and visual communication
“Human beings are powered by emotion, not reason” Saatchi & Saatchi.
The brand is an integral part of the culture of each brand.
The communicator profession evolves towards new languages and visual elements to develop emotional connections between a brand and its audience.
Focus on how a brand is born and how it evolves in people’s heads and hearts, analyzing the case histories of the best known brands.
For creative, multisensory and distinctive communication.
Friday June 26th 2020 – at 15.00
Where: Online, wherever you are. You will receive your credentials via email to access the platform and participate in the webinar.
Format: Live Talk + Q&A live Chat
Speaker: Alessandro Caneschi – Art Director and Istituto Modartech teacher.
Art director and visual creator with years of experience in the world of off-line and on-line communication, from the definition of the creative concept to the executive realization of the project. Among the customers: Vespa, Moto Guzzi, Unicredit, Sammontana.He has worked within advertising agencies and as a freelance developing creative strategies and integrated communication on brand identity projects, corporate image, advertising, graphic design, photographic and video services, events, exhibit & product design projects, web and interface design.