Brand identity and visual communication
“Human beings are powered by emotion, not reason” – Saatchi & Saatchi
The brand is an integral part of the culture of each brand, it evolves towards new languages and visual elements to develop emotional connections between a company and its audience.
Focus on how a brand is born and how it evolves in people’s minds and hearts, analyzing the case histories of the best-known brands. Success stories (and failure), linked to the choice of a distinctive sign with a focus on brands from the Luxury & Fashion World. For creative, multisensory and distinctive communication.
Where: BASE Milano
Fashion Graduate Italia 2021
Format: Live Talk + Q&A
Art director and visual creator with years of experience in the world of communication, from the definition of the creative concept to the realization of the project. Clients include: Vespa, Moto Guzzi, Unicredit, Sammontana. He has worked in advertising agencies and as a freelance. He teaches visual communication.