Workshop | Love Brand – 26 October

Istituto Modartech at Fashion Graduate Italia 2021 with a workshop on brand identity and visual communication

Brand identity and visual communication

“Human beings are powered by emotion, not reason” – Saatchi & Saatchi

The brand is an integral part of the culture of each brand, it evolves towards new languages and visual elements to develop emotional connections between a company and its audience.
Focus on how a brand is born and how it evolves in people’s minds and hearts, analyzing the case histories of the best-known brands. Success stories (and failure), linked to the choice of a distinctive sign with a focus on brands from the Luxury & Fashion World. For creative, multisensory and distinctive communication.

When: Tue 26 October 2021 | 12am

Where: BASE Milano
Fashion Graduate Italia 2021

Format: Live Talk + Q&A

Speaker: Alessandro Caneschi Art Director and Teacher of Istituto Modartech

Art director and visual creator with years of experience in the world of communication, from the definition of the creative concept to the realization of the project. Clients include: Vespa, Moto Guzzi, Unicredit, Sammontana. He has worked in advertising agencies and as a freelance. He teaches visual communication.

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