{"id":15304,"date":"2019-07-03T19:14:00","date_gmt":"2019-07-03T17:14:00","guid":{"rendered":"https:\/\/www.modartech.com\/creative-adv-for-the-capsule-collection-of-peuterey\/"},"modified":"2024-07-18T11:22:28","modified_gmt":"2024-07-18T09:22:28","slug":"creative-adv-for-the-capsule-collection-of-peuterey","status":"publish","type":"post","link":"https:\/\/www.modartech.com\/en\/creative-adv-for-the-capsule-collection-of-peuterey\/","title":{"rendered":"ADV Project for Peuterey"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;b76a3349-9859-42ac-bfb3-965a54a61546&#8243; header_3_font_size=&#8221;20px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d8674735-03ff-40e8-bb67-9fd7c20c3425\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>The challenge given to the students of the <strong>Communication Design degree course<\/strong> started with the creation of a communication campaign for the launch of the new capsule collection designed by the <strong>Fashion Design degree<\/strong> students in collaboration with <strong>Peuterey<\/strong>.<\/p>\n<p>Each talent designed a <strong>strategic offline and online communication campaign<\/strong> for the chosen capsule collection launch, showcasing their skills in <strong>graphic design, web design and digital illustration<\/strong>. Various phases were carried out: from brand, market, and target analysis to the creation of a creative concept, and finally the development and design of the communication using innovative languages and channels.<\/p>\n<p>For <strong>offline communication<\/strong>, they developed graphics for urban spaces such as panels, touchscreen totems, and video projections, as well as printed materials like brochures, catalogs, and magazine graphics. For <strong>online communication<\/strong>, they designed a web design strategy, a promotional spot and a social media marketing strategy.<\/p>\n<p>Additionally, some students presented graphics for potential installations, visuals for dynamic 3D projections, dynamic advertising on public transport and temporary shops.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_gallery gallery_ids=&#8221;15285,15287,15289,15291,15293,15295,15297,15299&#8243; posts_number=&#8221;8&#8243; show_title_and_caption=&#8221;off&#8221; show_pagination=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;e3eb307f-a4f0-40e9-8456-52e5bfd0c8d2&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A communication project in collaboration with the renowned sportswear brand<\/p>\n","protected":false},"author":1,"featured_media":15278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-15304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-work-en-cat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ADV Project for Peuterey | EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modartech.com\/en\/creative-adv-for-the-capsule-collection-of-peuterey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADV Project for Peuterey | EN\" \/>\n<meta property=\"og:description\" content=\"A communication project in collaboration with the renowned sportswear brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.modartech.com\/en\/creative-adv-for-the-capsule-collection-of-peuterey\/\" \/>\n<meta property=\"og:site_name\" content=\"Istituto Modartech\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-03T17:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-18T09:22:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.modartech.com\/wp-content\/uploads\/2024\/01\/foto-1024x576-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"irisnet staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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