[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row admin_label=”row” _builder_version=”4.23″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_text quote_border_weight=”2px” ul_type=”square” ul_position=”inside” ul_item_indent=”20px” admin_label=”Text” _builder_version=”4.16″ _module_preset=”fafd96ec-f9a1-4637-9f9d-ac0f72ff9966″ header_3_font_size=”20px” header_4_font_size=”17px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n
Aware of the power of new media but with an eye to the visionary dreams that each designer must have (in the drawer and not only).\u00a0Claudio Orrea<\/strong>, president of the brand\u00a0Patrizia Pepe<\/strong>, with who\u00a0Istituto Modartech<\/strong>\u00a0has been collaborating for some time, told the secrets \u2013 if they exist \u2013 to work successfully in the fashion world and revealed the relationship between the Florentine brand and social media 3.0.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.23″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_text quote_border_weight=”2px” ul_type=”square” ul_position=”inside” ul_item_indent=”20px” admin_label=”Text” _builder_version=”4.16″ _module_preset=”fafd96ec-f9a1-4637-9f9d-ac0f72ff9966″ header_3_font_size=”20px” header_4_font_size=”17px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n I believe there are more reasons for success, if by success we mean something that lasts over time. Among these, a good balance between current things and proposals anticipating trends, quality and the correct relationship with the price, coherence with the stylistic figures of the brand.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ admin_label=”row” _builder_version=”4.23″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” width=”100%” sticky_enabled=”0″][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_image src=”https:\/\/www.modartech.com\/wp-content\/uploads\/2024\/01\/14725507_10157581717725576_2030600428491452419_n.jpg” title_text=”14725507_10157581717725576_2030600428491452419_n” _builder_version=”4.16″ _module_preset=”default” box_shadow_style=”preset1″ global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_text quote_border_weight=”2px” ul_type=”square” ul_position=”inside” ul_item_indent=”20px” admin_label=”Text” _builder_version=”4.16″ _module_preset=”fafd96ec-f9a1-4637-9f9d-ac0f72ff9966″ header_3_font_size=”20px” header_4_font_size=”17px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n They are both important because they reach the consumer in two different moments, but the aim is to show and create the desire to get in touch with the brand and therefore with the product.<\/p>\n [\/et_pb_text][et_pb_text quote_border_weight=”2px” ul_type=”square” ul_position=”inside” ul_item_indent=”20px” admin_label=”Text” _builder_version=”4.16″ _module_preset=”fafd96ec-f9a1-4637-9f9d-ac0f72ff9966″ header_3_font_size=”20px” header_4_font_size=”17px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n After years of \u201cusual things\u201d, those of social and digital are a beautiful revolution that pushes the system to think again. Through social media you can understand if you are doing well or if you are doing something wrong, sometimes when you make a mistake you are also pointed out with \u201cviolence\u201d.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.23″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_text quote_border_weight=”2px” ul_type=”square” ul_position=”inside” ul_item_indent=”20px” admin_label=”Text” _builder_version=”4.16″ _module_preset=”fafd96ec-f9a1-4637-9f9d-ac0f72ff9966″ header_3_font_size=”20px” header_4_font_size=”17px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n For me, three important aspects in a fashion designer are: being a visionary dreamer who manages to realize what he imagines; To lower the dream in the characteristics of the brand; Be attentive to what is happening around him.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.23″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_text quote_border_weight=”2px” ul_type=”square” ul_position=”inside” ul_item_indent=”20px” admin_label=”Text” _builder_version=”4.16″ _module_preset=”fafd96ec-f9a1-4637-9f9d-ac0f72ff9966″ header_3_font_size=”20px” header_4_font_size=”17px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n Collaborations with the various institutes are very important for us because they trigger a virtuous circle of exchange of knowledge and valuable experiences for all.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.23″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px||true|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_text quote_border_weight=”2px” ul_type=”square” ul_position=”inside” ul_item_indent=”20px” admin_label=”Text” _builder_version=”4.16″ _module_preset=”fafd96ec-f9a1-4637-9f9d-ac0f72ff9966″ header_3_font_size=”20px” header_4_font_size=”17px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n To receive more information on Istituto Modartech, events and the training offer send an email to\u00a0info@modartech.com<\/strong><\/a>\u00a0or by phone at the\u00a0+39 0587 58458<\/strong><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Interview with Claudio Orrea, president of the Patrizia Pepe brand.<\/p>\n","protected":false},"author":2,"featured_media":16330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[47],"tags":[],"class_list":["post-16332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-interviews-cat"],"yoast_head":"\n1.\u00a0What, if any, is the secret of success for a fashion brand?<\/strong><\/h4>\n
2.\u00a0For a brand like Patrizia Pepe, are \u201cvirtual shop windows\u201d of social media, as important nowadays, as important as the \u201cphysical shop windows\u201d of stores?<\/strong><\/h4>\n
3.\u00a0How has the fashion system changed with the advent of social media?<\/strong><\/h4>\n
4.\u00a0What are the three characteristics that a good fashion designer must have in the third millennium?<\/strong><\/h4>\n
5.\u00a0How important are partnerships for Patrizia Pepe like the one started with Istituto Modartech that allow students to come into direct contact with the business world?<\/strong><\/h4>\n
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