[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row admin_label=”row” _builder_version=”4.23″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_text quote_border_weight=”2px” ul_type=”square” ul_position=”inside” ul_item_indent=”20px” admin_label=”Text” _builder_version=”4.16″ _module_preset=”2fdc915a-4966-4e1c-872b-f98e0c47ad9e” header_3_font_size=”20px” header_4_font_size=”17px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n
Fashion and Communication are now increasingly interconnected. We are no longer faced with a universe of the closed and independent fashion system, but with an integrated system, interconnected and contaminated by multiple dimensions. A continuous evolution, an increasingly fervent globalization, a market characterized by increasingly heated competition, make\u00a0communication an essential element for fashion brands<\/strong>.<\/p>\n Let\u2019s discover together this contamination between the world of fashion and communication with the interview with\u00a0Piero Jacomoni<\/strong>,\u00a0Chairman of the board and Founder Monnalisa.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”row” _builder_version=”4.23″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” width=”100%” sticky_enabled=”0″][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_image src=”https:\/\/www.modartech.com\/wp-content\/uploads\/2024\/01\/Piero-Iacomoni-President-of-the-Board-and-Founder-Monnalisa-SpA-e1570617282916.jpg” title_text=”Piero-Iacomoni-President-of-the-Board-and-Founder-Monnalisa-SpA” _builder_version=”4.16″ _module_preset=”default” box_shadow_style=”preset1″ global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_text quote_border_weight=”2px” ul_type=”square” ul_position=”inside” ul_item_indent=”20px” admin_label=”Text” _builder_version=”4.16″ _module_preset=”2fdc915a-4966-4e1c-872b-f98e0c47ad9e” header_3_font_size=”20px” header_4_font_size=”17px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n I believe that after creating a good product, an essential factor, communication of the same to all stakeholders is essential.<\/p>\n Telling the story of the company and those who work there is part of the brand. We cannot sell a product without putting it under the hat of a brand, better if well known.<\/p>\n Always accompanying the product with its name, composition, production location, increases its reputation and credibility.<\/p>\n The paper communication budget has been reduced by 70% for 4 years now and continues to decline.<\/p>\n There remains a seasonal product brochure, a product that is well cared for and well made by professionals who have accompanied us for years, and the social report because we have won the only Italian company twice, the Oscar on the Milan stock exchange for the transparency of the data in it contents.<\/p>\n Social media are the masters and many collaborators in the company only deal with contacting customers all over the world and answering direct questions from them, who want to know the most disparate information about the company, products, direct and indirect shops that present the collections during the seasons.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.23″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_text quote_border_weight=”2px” ul_type=”square” ul_position=”inside” ul_item_indent=”20px” admin_label=”Text” _builder_version=”4.16″ _module_preset=”2fdc915a-4966-4e1c-872b-f98e0c47ad9e” header_3_font_size=”20px” header_4_font_size=”17px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n The question if addressed to an entrepreneur is continuous and indispensable mental change. If the question is addressed to a collaborator who wants to deal with communication, I would suggest having a lot of modesty, even if he has accumulated work experience, each company has news to suggest and make to the product and ways to reach users. What is certain is that, as it was done 3 years ago, it is no longer valid, now everything has to be reviewed\u2026 Gino Bartali also said it 40 years ago: \u201cIt\u2019s all wrong, everything has to be redone<\/em>\u201c.<\/p>\n Change is right even if you are wrong as long as you take advantage of the errors themselves.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.23″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_text quote_border_weight=”2px” ul_type=”square” ul_position=”inside” ul_item_indent=”20px” admin_label=”Text” _builder_version=”4.16″ _module_preset=”2fdc915a-4966-4e1c-872b-f98e0c47ad9e” header_3_font_size=”20px” header_4_font_size=”17px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n The average age of Monnalisa staff in January 2017 is 35 years for 272 collaborators where 63% are women, the data may no longer be accurate after 8 months but, since as chairman I raise the average a lot with my 76 years, the young people who are part of the Monnalisa team are essential to make our products known and sold.<\/p>\n Biological age is certainly important because the best ideas come with the freshness of neurons. I think it is essential to have mental elasticity, the desire to get involved every day and bring ideas to the work group to which you belong, identify with the requests of the end user who for us is the little girl who has to wear the product, but who pays for it is still therefore the parent must \u201cserve\u201d two thoughts, two generations and identify with both\u2026 without forgetting \u201cthe grandmother\u201d who can be included in the purchase process in the context of some special occasion.<\/p>\n This is the greatest effort of our creative office: to conquer 3 generations.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.23″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px||true|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_text quote_border_weight=”2px” ul_type=”square” ul_position=”inside” ul_item_indent=”20px” admin_label=”Text” _builder_version=”4.23″ _module_preset=”2fdc915a-4966-4e1c-872b-f98e0c47ad9e” header_3_font_size=”20px” header_4_font_size=”17px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n Monnalisa, a high-end childrenswear company, represents one of the testimonials that will be presented in the\u00a0Communication Design undergraduate course<\/strong>, scheduled for\u00a0October<\/strong>.<\/p>\n For more information on the\u00a0Communication Design Course\u00a0<\/strong>visit the course<\/a>\u00a0or send an email to\u00a0info@modartech.com<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Evidence of effective communication by Piero Jacomoni, Chirmain of the council and Founder of the Monnalisa maison, an high-end children’s clothing company.<\/p>\n","protected":false},"author":1,"featured_media":16644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[47],"tags":[],"class_list":["post-16653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-interviews-cat"],"yoast_head":"\n1.\u00a0How important is communication in the success of a brand?<\/strong><\/h4>\n
2.\u00a0Which media does a company like Monnalisa focus on for its communication? The \u201ctraditional\u201d story still works (billboards, advertising in newspapers, etc.) or is going towards a more personalized and direct communication with customers, also through social networks?<\/strong><\/h4>\n
3.\u00a0What advice would you give to those who want to work in this sector?<\/strong><\/h4>\n
4.\u00a0How important is the contribution of young people to a maison like Monnalisa, which dresses an extremely young audience?<\/strong><\/h4>\n
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