{"id":17359,"date":"2014-05-29T09:41:00","date_gmt":"2014-05-29T07:41:00","guid":{"rendered":"https:\/\/www.modartech.com\/how-to-create-an-effective-logo\/"},"modified":"2024-04-22T11:01:20","modified_gmt":"2024-04-22T09:01:20","slug":"how-to-create-an-effective-logo","status":"publish","type":"post","link":"https:\/\/www.modartech.com\/en\/how-to-create-an-effective-logo\/","title":{"rendered":"How to create an effective logo"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243; custom_margin=&#8221;||0px||false|false&#8221;]<\/p>\n<blockquote style=\"margin-top: 0;\"><p><em>\u201cYou only get one chance to make a first impression.\u201d<\/em><br \/>\n&#8211; By Ford R. Myers<\/p><\/blockquote>\n<p>You have only one chance to make the first good impression! Since <strong>your logo or your customer\u2019s<\/strong> is one of the first things that are noticed, we can say with that it must be chosen carefully. It is the business card, which <strong>must represent the person or company in a truthful, original and captivating way<\/strong>.<\/p>\n<p>Certainly before the graphics and originality, the main feature of a logo is <strong>EFFECTIVENESS<\/strong>, it must be a concentrate of communication that functionally represents the message that the professional or company wants to convey.<\/p>\n<p>It would be an understatement to think that a logo should have only these characteristics; creating a logo involves a series of important choices that focus on <strong>color, font, graphic sign, balance etc.<\/strong>.<\/p>\n<p><strong>Useful tips to create a professional and successful logo:<\/strong><\/p>\n<ol style=\"padding-bottom: 0; margin-bottom: 0;\">\n<li>Emphasize the <strong>characteristics and nature of the company or product<\/strong>.<\/li>\n<li>Reward <strong>originality and freshness<\/strong>. It is therefore useful to check competitors, so that you can easily distinguish yourself from others.<\/li>\n<li>Make the logo as <strong>recognizable and memorable<\/strong> as possible.<\/li>\n<li>Choose the <strong>simplicity, the essentials and the compactness<\/strong>. Better to avoid complex graphic games, gradients, shadows, reflections, rays of light, etc. Even the choice of the font must follow these rules!<\/li>\n<li>The logo must <strong>adapt<\/strong> to different channels and mediums, in addition to various physical dimensions.<\/li>\n<li>It is advisable to play with the <strong>contrast<\/strong>, both in weight, color and size, to obtain a strong impact.<\/li>\n<li>Choose the <strong>color<\/strong> suitable for the type of company or product to be represented, each color has its own meaning.<\/li>\n<li>Remember, once you have made the latest changes, to <strong>test the logo<\/strong> in black and white, in negative, with other colors and in various sizes, you will be grateful for these tests in the future!<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; custom_padding=&#8221;||0px||false|false&#8221; width=&#8221;100%&#8221; border_width_top=&#8221;3px&#8221; border_color_top=&#8221;#eeeeee&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Discover the <a title=\"Communication Design\" href=\"https:\/\/www.modartech.com\/en\/communication-design.html\"><strong>Communication Design<\/strong><\/a> and the <strong><a title=\"web &amp; graphic design\" href=\"https:\/\/www.modartech.com\/en\/web-graphic-design.html\">Web &amp; Graphic Design<\/a><\/strong> courses of Istituto Modartech.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The logo must be chosen carefully: it is the business card, which must represent the person or company in a truthful, original and captivating way.<\/p>\n","protected":false},"author":2,"featured_media":16244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[83,61],"tags":[],"class_list":["post-17359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-comunicazione-en","category-tutorial-and-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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