{"id":17453,"date":"2014-04-29T12:37:00","date_gmt":"2014-04-29T10:37:00","guid":{"rendered":"https:\/\/www.modartech.com\/creative-packaging\/"},"modified":"2024-04-19T15:25:32","modified_gmt":"2024-04-19T13:25:32","slug":"creative-packaging","status":"publish","type":"post","link":"https:\/\/www.modartech.com\/en\/creative-packaging\/","title":{"rendered":"Creative packaging"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;6e2615eb-19fd-42f6-bf3b-34c574adc1af&#8221; header_3_font_size=&#8221;20px&#8221; header_4_font_size=&#8221;17px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243; custom_padding=&#8221;||27px||false|false&#8221;]<\/p>\n<p>Who among us has never been pushed to buy a product because its packaging was inviting?<br \/>The wrapping of a product, precisely packaging, has always had the primary function of containing and protecting, but today the packaging of a product is an information and communication tool.<\/p>\n<p>The <strong>visual impact is fundamental to guide the choice of the consumer at the time of purchase<\/strong>.<\/p>\n<p>Very often we judge the quality of a product simply by looking at its packaging. If a product is of excellent quality but its <strong>packaging<\/strong> is not <strong>appealing<\/strong>, this will also affect sales compared to a lower quality product, but with a more creative packaging.<\/p>\n<p>Here are some creative packaging!<br \/>Subject of study and deepening within the course <strong><a title=\"Corso Communication Design\" href=\"https:\/\/www.modartech.com\/en\/communication-design\/\">Communication Design<\/a><\/strong> of Istituto Modartech starting within October.<\/p>\n<p>[\/et_pb_text][et_pb_gallery gallery_ids=&#8221;17401,17403,17405,17407,17409,17411,17413,17415,17417,17419,17421,17423,17425,17427,17429,17431,17433,17435,17437,17439,17441,17443,17445&#8243; posts_number=&#8221;1000&#8243; show_title_and_caption=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;c9aa592a-d91b-47f7-91e5-6ba11fd1a606&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Very often we  judge the quality of a product simply by looking at its packaging. The visual impact is fundamental to guide the choice of the consumer.<\/p>\n","protected":false},"author":2,"featured_media":17397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[83,61],"tags":[],"class_list":["post-17453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-comunicazione-en","category-tutorial-and-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative packaging - Istituto Modartech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modartech.com\/en\/creative-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative packaging - Istituto Modartech\" \/>\n<meta property=\"og:description\" content=\"Very often we judge the quality of a product simply by looking at its packaging. The visual impact is fundamental to guide the choice of the consumer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.modartech.com\/en\/creative-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Istituto Modartech\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-29T10:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-19T13:25:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.modartech.com\/wp-content\/uploads\/2024\/01\/packaging-creativi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simona Petri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simona Petri\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/creative-packaging\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/creative-packaging\\\/\"},\"author\":{\"name\":\"Simona Petri\",\"@id\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/#\\\/schema\\\/person\\\/b777228971d3d70130f45cbdb6a9ac52\"},\"headline\":\"Creative packaging\",\"datePublished\":\"2014-04-29T10:37:00+00:00\",\"dateModified\":\"2024-04-19T13:25:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/creative-packaging\\\/\"},\"wordCount\":326,\"image\":{\"@id\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/creative-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.modartech.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/packaging-creativi.jpg\",\"articleSection\":[\"Communication Tips\",\"Tutorials\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/creative-packaging\\\/\",\"url\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/creative-packaging\\\/\",\"name\":\"Creative packaging - Istituto Modartech\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/creative-packaging\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/creative-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.modartech.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/packaging-creativi.jpg\",\"datePublished\":\"2014-04-29T10:37:00+00:00\",\"dateModified\":\"2024-04-19T13:25:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/#\\\/schema\\\/person\\\/b777228971d3d70130f45cbdb6a9ac52\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/creative-packaging\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.modartech.com\\\/en\\\/creative-packaging\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/creative-packaging\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.modartech.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/packaging-creativi.jpg\",\"contentUrl\":\"https:\\\/\\\/www.modartech.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/packaging-creativi.jpg\",\"width\":1000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/creative-packaging\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tutorials\",\"item\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/tutorial-and-guides\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Creative packaging\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.modartech.com\\\/en\\\/\",\"name\":\"Istituto Modartech\",\"description\":\"Fashion &amp; 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