{"id":262233,"date":"2026-03-23T09:51:02","date_gmt":"2026-03-23T08:51:02","guid":{"rendered":"https:\/\/www.modartech.com\/istituto-modartech-at-bright-festival-2026\/"},"modified":"2026-06-15T12:10:08","modified_gmt":"2026-06-15T10:10:08","slug":"istituto-modartech-at-bright-festival-2026","status":"publish","type":"post","link":"https:\/\/www.modartech.com\/en\/istituto-modartech-at-bright-festival-2026\/","title":{"rendered":"Istituto Modartech at Bright Festival 2026"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;||15px||false|false&#8221; custom_padding_tablet=&#8221;||27px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;7bf3b94b-17cf-41a5-9dd2-8a5111256938&#8243; header_3_font_size=&#8221;20px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p data-start=\"0\" data-end=\"297\"><strong>Saturday, April 18<\/strong>, Istituto Modartech will take part in <strong>Bright Festival 2026 i<\/strong>n Florence, presenting, as part of Bright EDU, the lecture <em><strong data-start=\"138\" data-end=\"195\">\u201cCreativity, Design and Fashion Under the Sign of AI\u201d<\/strong><\/em>, a seminar aimed at exploring the role of artificial intelligence in contemporary creative processes.<\/p>\n<p><\/p>\n<p data-start=\"299\" data-end=\"732\">The meeting will examine how AI is becoming an increasingly central tool in the creative landscape. In particular, the lecture will analyze the potential of <strong>generative artificial intelligence<\/strong> in transforming ideation and visual design processes: from the creation of images and patterns to the development of concepts for branding and communication, opening up new expressive perspectives across art, fashion, design, and technology.<\/p>\n<p><\/p>\n<p data-start=\"734\" data-end=\"1019\">This initiative is part of the Bright Festival program, a cultural event dedicated to digital creativity and the professions of the future, which every year offers a rich calendar of meetings, workshops, lectures, demos, and talks featuring leading voices from the world of innovation.<\/p>\n<p><\/p>\n<p data-start=\"1021\" data-end=\"1061\" data-is-last-node=\"\" data-is-only-node=\"\"><em>Participation is free upon registration.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;15px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.brightfestival.com\/edu_events\/creativita-design-fashion-ai\/&#8221; button_text=&#8221;Register now&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;6504827d-4d3d-4269-bfdb-4c68afacc6cc&#8221; button_icon=&#8221;&#x4c;||divi||400&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the center, a lecture dedicated to AI in creativity<\/p>\n","protected":false},"author":5,"featured_media":262079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[46,56],"tags":[],"class_list":["post-262233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlights-en","category-news-en-cat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Istituto Modartech at Bright Festival 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modartech.com\/en\/istituto-modartech-at-bright-festival-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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