{"id":262236,"date":"2026-03-12T11:30:11","date_gmt":"2026-03-12T10:30:11","guid":{"rendered":"https:\/\/www.modartech.com\/the-pitti-trade-shows-as-told-by-modartech-students\/"},"modified":"2026-06-12T15:24:51","modified_gmt":"2026-06-12T13:24:51","slug":"the-pitti-trade-shows-as-told-by-modartech-students","status":"publish","type":"post","link":"https:\/\/www.modartech.com\/en\/the-pitti-trade-shows-as-told-by-modartech-students\/","title":{"rendered":"The Pitti trade shows as told by Modartech students"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"0\" data-end=\"291\">A new collaboration for Istituto Modartech: students from the <strong data-start=\"62\" data-end=\"100\">Communication Design degree course<\/strong> will take part in an educational project aimed at telling the story of the upcoming editions of <strong data-start=\"197\" data-end=\"215\">Pitti Immagine<\/strong>, bringing their creative vision of the <strong data-start=\"255\" data-end=\"280\">June 2026 trade shows<\/strong> to TikTok.<\/p>\n<p><\/p>\n<p data-start=\"293\" data-end=\"632\">At the heart of the initiative are the three key events of the international fashion system: <strong data-start=\"386\" data-end=\"431\">Pitti Uomo, Pitti Bimbo, and Pitti Filati<\/strong>. This ambitious challenge will see students, acting as content creators, collaborate with Pitti\u2019s communication team to strengthen the events\u2019 digital presence, with a strategic focus on the platform.<\/p>\n<p><\/p>\n<p data-start=\"634\" data-end=\"1095\">The collaboration includes both an educational and operational pathway, combining research, analysis, and the development of a dedicated content strategy. Following an initial observation phase during the winter editions of the trade shows, the strategy for <strong data-start=\"892\" data-end=\"905\">June 2026<\/strong> will take shape over the coming months, with the goal of creating innovative formats and an authentic narrative capable of engaging with the languages, trends, and codes of new generations.<\/p>\n<p><\/p>\n<p data-start=\"1097\" data-end=\"1325\" data-is-last-node=\"\" data-is-only-node=\"\">With this project, Istituto Modartech reaffirms its commitment to building training paths that are strongly connected to the professional world, where creativity and experimentation become concrete tools for professional growth.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A TikTok project highlighting the creative vision of Communication Design students<\/p>\n","protected":false},"author":5,"featured_media":261966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[46,56],"tags":[],"class_list":["post-262236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlights-en","category-news-en-cat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Pitti trade shows as told by Modartech students<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modartech.com\/en\/the-pitti-trade-shows-as-told-by-modartech-students\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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