On the occasion of the 80th anniversary of the birth of David Lynch, one of the most influential directors, artists, and visionaries of contemporary cinema, CHEAP – the independent project dedicated to promoting Street Art – once again takes over urban space with a new poster campaign of strong visual and conceptual impact: ICONS Directed by David Lynch.
Within this context, Modartech students took part in the international open call launched by CHEAP. Participants were asked to process a form of public mourning through the language of the poster, drawing inspiration from Lynch’s surreal, unsettling, and poetic visions. The result is a series of works deeply aligned with his imagery, spanning a range of visual languages, from comics to illustration, photography to graphic design.
Out of more than 400 posters submitted from 14 countries, CHEAP selected a shortlist of projects to be displayed across Bologna’s urban landscape, from the historic city center to the surrounding hills. Among these, four posters were created by students from the Communication Design degree program. What emerges is a collective and fragmented portrait of David Lynch, a mosaic of visions that represents, for Modartech, a valuable opportunity for dialogue between education, experimentation, and public space, highlighting communication design as a critical, cultural, and narrative tool.
