Saturday, April 18, Istituto Modartech will take part in Bright Festival 2026 in Florence, presenting, as part of Bright EDU, the lecture “Creativity, Design and Fashion Under the Sign of AI”, a seminar aimed at exploring the role of artificial intelligence in contemporary creative processes.
The meeting will examine how AI is becoming an increasingly central tool in the creative landscape. In particular, the lecture will analyze the potential of generative artificial intelligence in transforming ideation and visual design processes: from the creation of images and patterns to the development of concepts for branding and communication, opening up new expressive perspectives across art, fashion, design, and technology.
This initiative is part of the Bright Festival program, a cultural event dedicated to digital creativity and the professions of the future, which every year offers a rich calendar of meetings, workshops, lectures, demos, and talks featuring leading voices from the world of innovation.
Participation is free upon registration.