A new collaboration for Istituto Modartech: students from the Communication Design degree course will take part in an educational project aimed at telling the story of the upcoming editions of Pitti Immagine, bringing their creative vision of the June 2026 trade shows to TikTok.
At the heart of the initiative are the three key events of the international fashion system: Pitti Uomo, Pitti Bimbo, and Pitti Filati. This ambitious challenge will see students, acting as content creators, collaborate with Pitti’s communication team to strengthen the events’ digital presence, with a strategic focus on the platform.
The collaboration includes both an educational and operational pathway, combining research, analysis, and the development of a dedicated content strategy. Following an initial observation phase during the winter editions of the trade shows, the strategy for June 2026 will take shape over the coming months, with the goal of creating innovative formats and an authentic narrative capable of engaging with the languages, trends, and codes of new generations.
With this project, Istituto Modartech reaffirms its commitment to building training paths that are strongly connected to the professional world, where creativity and experimentation become concrete tools for professional growth.